MediaTek Product Marketing

As a leading mobile SOC creator, MediaTek is arguably the biggest contributor behind the rise of mass affordable smartphone technologies across the world. Not surprisingly, a seemingly “hidden” technology giant can find it difficult to connect on a more personal level with consumers. Our intention was to support MediaTek’s determination to step out from behind the curtain and communicate its products directly to the greater technological community in a fun and engaging way.

Our approach

With MediaTek’s marketing team, we launched several new product campaigns in China and India using digital tools and social media platforms to bring the brand’s technology features and benefits to life. We aimed to showcase the lifelike, fun, and relatable side of an otherwise very technical company. As a result of our work, MediaTek successfully re-introduced itself with a refreshing new tone that brought unprecedentedly high engagement across all digital platforms.

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